visual merchandising is a profession that involves displaying merchandise and décor in a store in a way that elicits a positive image of the store, gets customers' attention and entices them to buy. Read on for more details about virtual merchandising, and get an overview of education options and the career outlook. Schools offering Communication Design & Interactive Media degrees can also be found in these popular choices.
Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money. Visual merchandising includes how merchandise is presented as well as the store's total atmosphere.